Event Planning
As the Coca-Cola Campus Ambassador for my university, I am responsible for spreading awareness about the company, its hundreds of brands, and its initiatives with the student body.
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8 sampling events each semester to promote Coke products that are either sold on campus or were recently launched
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Coordinate with bottlers, program contacts, and different student organizations for events
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Attend yearly Coca-Cola training for cross-campus marketing and promotional awareness
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Social media posts for brand events and opportunities
Market Research
These cases require a proposition of recommendations for the company, an implementation plan, the financial implications of these recommendations, and further explanation of our thought process.
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At J. Walter Thompson, London, I established repositioning strategies with the brand team for Avon. I researched and compiled a beauty trend report for the upcoming season and a competitor analysis that cross-referenced media channels and Nielson data of mass market and premium brands.
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The Dunkin' Perks Loyalty Program Assignment below is my most recent case competition sponsored by Zenith. My team and I established a strategic media plan for Dunkin' and the full deck can be seen by clicking the View button!
Social Media
Promotion on Instagram, Twitter, Facebook, Snapchat, and LinkedIn is crucial to a healthy brand platform. I develop and release promotional materials regular for Coca-Cola.
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Post story and timeline content as an ambassador
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Track and assess data trends for targeted audience
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Build and develop campaigns in collaboration with Coca - Cola
Education and Skills
BA in Marketing, Business Analytics, and Graphic Design, eta 2021
Ability to operate cross functionally as both a marketer and digital coordinator
Technical skills in web software and Adobe Creative Cloud
